I’ve often wondered how designers think about planning their own weddings. Do they spend time crafting logo and identity systems to apply to their big day? Or do they leave it up to someone else? Knowing myself, I would be very hands on creating things like invitations, RSVP cards, etc. I’m always looking at things as a design project.
The funny thing though is I get to wear the groom’s hat, and traditionally it is taboo for a groom to be heavily involved. Women dream about what this day will be for them. The groom just picks out the suits and shows up. Not this groom. I’ve already started getting hands-on, and while my fiancee things is awesome because it helps get things done, you should see the look on peoples faces when I tell them how I’m laying out invites and helping with color choices.
Let me get off that tangent. The idea of these posts was to capture the rationale behind the design. For Part 1, I will focus on the the logotype and overall theme.
THEME – Family My fiancee and myself are very big proponents of family. We both see our immediate family at least once or twice a week and enjoy it very much. After all, family is forever. We wanted our wedding to feel formal, yet comfortable and broken in like a good pair of dress shoes.
The Fonts – Lakesight (Headings) & Gotham (Body) With this comfortable formal thought in mind, I set out to find a script and san-serif font that would represent this. I stumbled upon Lakesight somewhere on the internet and fell in love with the font’s weight and relaxed nature. It reminded me of the font you’d find on your favorite baseball t shirt. A lot of the fonts I looked at were almost too crisp on the edges and didn’t really have the personality I was after (See logotype below)
As for Gotham, I have always loved its simple forms and straight to the point communication. I know its been overused a lot by the design community lately, but it does a wonderful job of adding a modern, formal touch and pairs well against Lakesight.
