Website design and branding for my freelance design studio Additive Design Co. Project Summary Additive Design Company was started by myself in 2017, based on the foundational idea that design is a service any business can add to boost their business. The branding was inspired by the culture of Detroit and the rich automotive heritage …
UX/UI design for an interactive product kiosk for Champion Auto Parts Project Overview Built in tandem with the rebrand of Champion Auto Parts, the kiosk was meant to show the advantages of digital cataloging as a replacement for the standard paper catalogs typically found at automotive retailers. The interface was built responsively to adapt across …
Design and development of Vision, Mission, and Values materials for FM Motorparts. I was tasked with interpretting the newly created brand guidelines and designing a poster that would convey these ideals clearly. My team also created an animated movie that would serve as the official corporate screensaver for all US based employees. The poster was eventually translated into multiple languages and used globablly until FM Motorparts was acquired by Tenneco.
Design and creative direction for an Employee Welcome Kit to help new hires get settled upon starting with the company The Physical Prototype I worked with a local printing vendor to build a full scale prototype to review details, ensure consistency, and validate fit and finish. Booklet Spreads